Résumé

Objective
Secure a position where I can utilize my experience and knowledge of usability, interface design, web scripting, database programming and analytical strategies to implement efficient interactive marketing applications.

Education
B. S. in Business Administration, The University of Nebraska–Lincoln, 2004

  • Majored in marketing with an emphasis in advertising
  • 3.8 GPA in major

Experience

  • Assistant Director for Interactive Media, January '05 - Present, Office of Admissions, University of Nebraska-Lincoln
    • Manage Undergraduate Admissions dynamic web site; highlights:
      • Provide analytical marketing recommendations based on web trends
      • Maintain open-source projects
      • Designed and created a soon-to-be-launched AJAX campus visit scheduler with extensive database support
      • Developed an intranet for communication and web content management
    • Assist in the development and strategy of the University's web interface and dynamic elements
      • Emphasize branding, consistency, usability and content required for recruitment and marketing
    • Produce all undergraduate recruitment e-mail marketing
    • Compose interactive marketing recruitment campaigns
    • Strategize and implement the integration of CRM technologies and the web
  • Marketing Assistant, June '04 - December '04, Information Analytics, Lincoln, NE
    • Created in-depth marketing campaigns for technology services
    • Developed trade show promotional materials
    • Provided consulting related to B2B marketing strategies
  • Web Development Freelance, Feb. '98 - Present, Lincoln, NE
    • Consult with small businesses about online strategies
    • Design and development web sites for contracted clients
    • Provide continuing maintenance and updates

Skills

  • Web Site Development
  • Web analytical reporting
  • CRM strategies
  • CSS, XHTML, ASP, PHP, XML, AJAX, JavaScript
  • Section 508 Compliance
  • HTML E-mail Marketing
  • SQL & MySQL Databases
  • Web Accessibility & Usability
  • Photoshop, Illustrator, InDesign, Dreamweaver, Flash

Achievements

  • Received one of only 157 "Grade A" awards nationwide from the The National Research Center for College & University Admissions for "an outstanding" Admissions web site
  • Coordinated the first national targeted recruitment video podcast for prospective undergraduate students
  • Presented interactive campaign strategies at national conferences
  • Assisted with a successful online campaign for a Mayoral election