University of Nebraska–Lincoln

2002 – Present

User Experience Architect

  • Oversee user experience and strategies of
  • Design and implement user interface for mission-critical web applications
  • Develop digital marketing initiatives
  • Conduct usability research to ensure initiatives are on-track
  • Consult campus community on digital marketing best-practices


  • Instruct journalism students on web development though JOMC 165
  • Mentor students on careers in web, marketing and communications

Assistant Director of Information Management

  • Developed digital campaigns and plans for both graduate and undergraduate recruitment
  • Directed web-based recruitment initiatives
  • Administered personalized and targeted email marketing strategies

Computing Coordinator for Interactive Marketing

  • Coordinated CRM software development to support recruitment campaigns

Marketing Intern

  • Designed and developed the first iteration of the Office of Admissions website


2007 – Present

Associate Consultant

  • Develop and support digital marketing initiatives for clients across the country
  • Built and managed an advanced marketing analytics deliverable used by dozens of my clients
  • Conduct primary research on behalf of my clients to ensure correct campaign targeting and messaging
  • Lead project strategies in search engine optimization, analytics, copywriting, information architecture, brand positioning, email marketing and content development

Higher Education Web Professionals

2013 – Present

Member of the Board of Directors

  • Develop and prioritize the organization’s vision and strategy
  • Chairman of the membership committee
  • Oversee membership benefits and communication