Wednesday, October 25, 2006
Getting Real
The team over at 37signals embrace the new web design 2.0. They start with the interface and then work backwards. The interface is what the customers/users see; make that the best it can be and then add the functionality.
It seems to be working just fine for them, Basecamp, Campefire and Backpack all seem to be doing well.
They recently released a book on their philosophy of "smarter, faster, easier" web applications. After the first chapter, I'm hooked. Check it out for free online at: http://gettingreal.37signals.com/toc.php
From the first chapter:
Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.