Thursday, October 11, 2007
New Redesign
Last week, I launched a redesign to the Office of Admissions homepage. This redesign was completely fueled by statistical reports from our web analytics software. Besides our homepage, our highest traffic destinations were the majors section and the calendar. Click-through testing found that these areas were not as easy to find as they should be.Therefore, the redesign focused on bringing these areas to the home page. The majors are now available right in the center, and the calendar is integrated into the footer - and every page on the site.
I will run official reports in a month and analyze the data in more depth, but early indications show more click-throughs to the majors and less searches for events.
You can check out the new, more functional design at: http://admissions.unl.edu