Marketing is the business of recruitment and retention
My Professional Journey
I’ve had the opportunity and privilege to spend my entire professional career in higher ed marketing. I cut my teeth in admissions, where I learned and experienced the vital importance of solid recruitment strategies. Along the way, I was recruited to share my expertise and passion with colleges and universities across the country as an associate consultant with a leading enrollment management firm. Now, in addition to my consultant responsibilities, I enjoy developing and leading campus-wide digital marketing initiatives. Oh, and I get the privilege to bestow my knowledge on our future superiors as a lecturer in a great journalism college.
Smart business is built on strong strategy and vision. Return on investment, data analysis and market segmentation are parts of a successful equation. I bring business objectives, marketing strategies and technical expertise together. It's what I call
visionizing higher ed marketing.